Microsoft Tag

MS announced the release of MS Tag, a QR competitor specific for mobile platforms.

Summary

• An interesting solution in that TAG codes are easily developed and baseline reporting can be tracked via MS’s site.
• Also, tags (appear) to be universal across platform types (Symbian, iPhone, Blackberry, etc).
• Readers already appear to be in market (at least for the iPhone which is the only platform that really matters...).
• From what I can tell, admin, readers, stats, etc are all free (at least during beta)

Relevent Links:

Intro overview (Check out the FAQ info specific to publishers)
Admin Site that allows you to create and manage Tags (currently in Beta)
iPhone Tag Reader
Other Mobile Readers

An Example:

1. Download the iPhone application from the link above
2. use it to take a pic of the following Tag I created that (should) take you to www.aimproximity.co.nz
3. Since they include baseline reporting within the admin - I’ll keep an eye out on usage stats.

UPDATE
Per comments below, here is a screenshot of the reporting function. As mentioned pretty baseline data at this point