Friday, January 9, 2009

Microsoft Tag

MS announced the release of MS Tag, a QR competitor specific for mobile platforms.

Summary
  • An interesting solution in that TAG codes are easily developed and baseline reporting can be tracked via MS’s site.
  • Also, tags (appear) to be universal across platform types (Symbian, iPhone, Blackberry, etc).
  • Readers already appear to be in market (at least for the iPhone which is the only platform that really matters...).
  • From what I can tell, admin, readers, stats, etc are all free (at least during beta)
Relevent Links:
Intro overview (Check out the FAQ info specific to publishers)
Admin Site that allows you to create and manage Tags (currently in Beta)
iPhone Tag Reader
Other Mobile Readers

An Example:
  1. Download the iPhone application from the link above
  2. use it to take a pic of the following Tag I created that (should) take you to www.aimproximity.co.nz
  3. Since they include baseline reporting within the admin - I’ll keep an eye out on usage stats.

UPDATE
Per comments below, here is a screenshot of the reporting function. As mentioned pretty baseline data at this point

21 comments:

Douglas said...

So reporting appears to be (near) real-time enough. Unfortunately, only gives aggregate Tag scans - no mobile platform, date, time, or geo info (as reader accesses aGPS)....Maybe future features? (hopefully)

Douglas said...

Creating tags for vCards and notes are a bit buggy (e.g. can not create). URL and Dialer however works well

Dean Collins said...

Yep, pretty much hohum apart from smaller size tags there are no additional functionality with microsoft aztec tags and there are lots of unknown microsoft tax downsides.

QR codes are still the way to go.

Douglas said...

I think the opportunity for MS is in the reporting and tracking. If they can provide easy-to-use, in-depth reporting on Tags - there will be a lot of "non-techies" utilising this platform - especially for campaign type work to measure success.

If (and again not knowing the tech requirements here) MS could get (a) QR reader to also read MS Tags or have a QR code that "redirects" to a MS Tag...that could be potential tide shifter

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